If you've ever pondered the question, "How can I monetize my public speaking skills?", you're not alone. Whether you're navigating the corporate world or embarking on a journey as a professional public speaker, this updated (2023) guide, 'Three Essential Paths to Earning Income Through Public Speaking,' has got you covered.
In it, you'll learn how public speaking can not only be a fulfilling career but also a profitable one. Whether you're just stepping into the world of public speaking or have been doing it for a while, the variety of revenue streams it offers is remarkable. From professionals in a corporate setting to those pursuing public speaking as a full-time career, getting in front of an audience is not just exhilarating but also a great way to generate sales.
"The only thing we have to fear is fear itself." ~ Franklin D. Roosevelt
FDR's famous line is particularly apt when it comes to public speaking which can be a rewarding experience, both emotionally and financially. The thrill of connecting with an audience and the opportunity to make a tangible difference in their lives is priceless. And yes, it can be profitable too, depending on your approach. So, let's dive into three methods for making your public speaking both fun and financially rewarding.
#1 The Power of Speaking for Free to Drive Revenue
When the concept of "speaking for free" comes up, it often elicits skeptical looks. However, speaking for free can actually be a stepping stone to greater opportunities and can pave the way for future bookings. The caveat? You need to deliver stellar content that makes a lasting impact on your audience.
- Content That Resonates: Your material should address a pain point (that the audience has) and provide a solution.
- Up-Selling Products and Service: After delivering value, you have the leeway to introduce your products or services—be it an online or home-study course, coaching programs, a retreat, or merchandise like a book or your tangible product.
- Universality: The beauty of this method is its applicability across professions. Whether you're an academician or a tradesperson, speaking for free can establish you as an authority in your field.
It's like the end scene in "The Pursuit of Happyness" where Chris Gardner lands the job because he demonstrated immense value even when he had no guarantee of being paid or volunteering at a charity organization that hires you because of your indispensability.
#2 Host Your Own Events: Workshops, Webinars, and Virtual Gatherings
Another exciting avenue is holding your own events. These can range from physical workshops to online webinars and teleclasses. The best part? You don't need a massive budget to start.
- Testing the Waters: These self-hosted events serve as a litmus test for your public speaking career.
- Flexibility in Costs: Whether you go for a grand setting or a budget-friendly venue, the choice is yours.
- Social Media Leverage: Platforms like Facebook and LinkedIn can amplify your reach and help you build a reputation rapidly.
Think of it as having your own "Shark Tank" moment—setting up a stage to present your ideas while attracting potential investors and collaborators.
#3 Get Paid Bookings: Navigate the Competitive Market
Getting directly hired for speaking engagements is the most straightforward way to earn money, but it's a competitive arena.
- Target Audience: Know the organizations and industries that would benefit from your expertise.
- Credibility and Visibility: Use platforms like LinkedIn to establish your professional credibility.
- Networking: Don't underestimate the power of connections including a mailing list and a social media strategy.
Remember what Don Draper from "Mad Men" said: "If you don't like what's being said, change the conversation." That's exactly what you need to do here. Stand out and make a name for yourself to attract paid opportunities.
Conclusion: Building Your Brand in the World of Public Speaking
Branding goes beyond a catchy tagline or an eye-grabbing logo. It's the perception people have of you. Leveraging social media can be immensely beneficial. However, always aim to provide value, be authentic, and make it about your audience. It's ok to sell online but make it valuable whether someone buys from you or not.
So, are you ready to take the mic and make an impact? Public speaking is not just about talking; it's about connecting, influencing, and yes, monetizing your skills. So go ahead, seize the podium and turn your passion for public speaking into a lucrative career.
How are you with monetizing your public speaking? Share your tips or ask your questions below. By your comments, others can benefit too.